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The Rise of Independent Travel

Travelling is becoming more accessible every day. People travel farther and for longer periods of time, flight tickets are cheaper than before and there is more competition among tour operators that offer customised trips and unique services.

Independent travel is becoming increasingly popular. People are looking to travel by themselves rather than with a large group, and want to be free to do what they want, when they want during their trip. Furthermore, it has become easy to personalise your ideal itinerary and trip.

Here below you can read about the new travel trends for 2015: Man volunteering with young school childrenLocal experiences to share:

There is a newly emerging class of travellers who want to discover the culture and the traditions of a destination fully by going to meet the local population, sharing a meal with them and sleeping at homestays. Immersing in the local way of life is an integral part of authentic travel nowadays. One of the most important characteristics of a trip is for travellers to feel that they are living a unique experience and they are not on a group tour. Travellers are looking for different ways to create their very own travel story.

A pretty woman with glasses on her head reads a mapEmergence of “do it yourself” travellers:

Because of the emergence of social media and blogs, there are more and more people who travel by themselves creating their own “tailor-made” itineraries inspired by online reviews of other travellers. As a result, there is a high demand for tailor-made trips and tour operators are turning to this tendency. For example, at Bamba Experience, we specialise in creating customised trips.

2015 is the year of the ‘flashpackers'2015 is the year of the ‘flashpacker’:

A flashpacker is a person who has both the spirit of a backpacker as well as the spirit of a jetsetter. As much as they love to try the best local food with the locals, they also enjoy the best local wines with their meals. They are very connected to social networks and they carry a laptop in their backpack. They look for combining local cuisine and experiences with a notion of well-being and luxury.

The inside of a trendy barThe poshtels:

This is the accommodation of 2015, the posh hostel! The poshtel is a hybrid between the hostel and the hotel. The poshtel has the same communal feel of an hostel but the amenities go above and beyond those of a typical hostel, with the added plus of having breakfast included.

New marketing strategy - "the braggie"New marketing strategy – “the braggie”:

Social media is one of the best way to communicate nowadays and promote one’s products, hostel or hotel chains. Travel companies encourage people to take selfies in their establishments and upload them onto social media to show off all of the cool places they have been. This trend is called “the braggie”.