Amid the rise of social media platforms and certain features that they provide users, content creation has become a good source of income for many successful and influential creators on Instagram, TikTok, and elsewhere. They may talk about anything, from repairing the garage to cooking oysters, but several categories of content are effectively driving good traffic and traveling is one of them, of course.
I saw so many long-form videos on YouTube channels where a traveler does nothing but put a camera in a car during the road trip and record their conversation, some lively moments of how they react to what they see on the way, and so on.
At first glance, there is not much work here from the creator’s side and very few people would care about such a “lazy” production. Guess what? There are tons of editing and fixing beyond the camera that takes significant time from YouTubers and many people do care about this type of video, finding them naturally attractive and not pushy.
There are dozens of other formats to publish traffic-driving travel content on your channel and take the most out of your trip while earning some money and user engagement too. We prepared 4 tips on how to create the best influential content as a traveler.
Don’t Overlook Live Streams
Let’s discuss live streaming – it’s a transformative tool for travel bloggers. I’ve witnessed firsthand how it can dramatically increase follower numbers and foster genuine connections with audiences. It’s akin to inviting followers on real-time adventures.
A crucial tip is to invest in a high-quality streaming webcam. This cannot be overstated. A superior camera can elevate or diminish a live stream’s impact, hence purchasing some of the best streaming webcams is a must for every travel blogger who wants to create immersive and outstanding content.
Consider this – you want viewers to feel immersed in the experience, whether it’s a breathtaking Santorini sunset or the bustling streets of Mumbai. An exceptional camera captures the vibrant colors and intricate details that make travel enchanting.
I’ve discovered that live streams excel at capturing spontaneous, extraordinary moments. When you stumble upon a hidden Roman gem or witness an impromptu New Orleans street performance while being on-air, it’s the best feeling every creator may have.
In many cases, we miss capturing great moments just because those moments come and go instantly while we need time to take off our smartphone and find that record button. Live streaming sessions can be challenging because of spontaneous things but that’s also an advantage.
City explorations, culinary tours, and cultural festivals are ideal for live streaming too. And the best part? Followers can actively participate, offering suggestions or influencing your next destination, acting like your virtual travel companions!
360-Degree Shots
If you haven’t incorporated 360-degree and panoramic video footage into your travel content, you have missed a significant opportunity to mesmerize your followers. These media types are akin to the secret ingredient for crafting content that truly transports viewers to your location.
Envision this: your audience can swivel, zoom, and explore your surroundings as if standing beside you. The immersive quality is astonishing. When I created a 360-degree video of the Northern Lights in Iceland, the comments on my video on social media were overwhelming, which made me grasp the importance of such content and its value for travel bloggers!
People felt transported beneath that breathtaking sky. But back then, there was not an abundance of VR headsets, Meta Quests, and Apple Vision Pros.
These technologies are ideal for presenting immersive content in a truly immersive way, also allowing users to capture moments directly from their headsets. But even if you don’t have a spatial computing device, an iPhone is enough to create a great quality video to be watched with a Vision Pro by your followers.
Moreover, these videos are marketing goldmines. Many professionals believe that 360-degree video ads boost purchase intent compared to traditional video ads. Additionally, viewers are more likely to watch the entire content. In the travel blogging sphere, this translates to more engaged followers who maintain interest and return for more.
Make it Short but Frequent
Here’s the deal with posting as a travel blogger – consistency is crucial. I learned this firsthand, and it’s a game-changer. Regular posting maintains your visibility and fosters a sense of community with your audience. You don’t need to write extensively every time. In fact, concise content often performs better. Given today’s short attention spans, which is normally 8 seconds only, quick Instagram Stories or snappy TikToks are highly effective.
I aim to post at least once or twice daily, even if it’s just a brief glimpse of my morning coffee with a view or a short clip of a bustling local market. It’s about creating a daily narrative that keeps people engaged.
Final Word
By maintaining a consistent and concise posting schedule, you essentially create a real-time travel series. Your followers anticipate your next move and eagerly await updates. So remember, frequent and focused content is key to building a dedicated audience.
About John Wiley
John Wiley, a seasoned actor with a passion for storytelling, finds equal joy in traversing the globe as he does in bringing characters to life on stage and screen.
